In order to help a company to nurture their interactions with the customers and sales prospects, Customer relationship management system or just CRM plays a significant role .CRM customization involves using technology to organize, automate and synchronize business process exactly in a way that the company idealizes. The overall goals are to find new customers in potential market yet retain the current loyal ones. CRM allows a company to keep track of customer activities, follow-ups, marketing campaigns, sales orders processing, inventory management, report and invoice generation.
Customer Relationship Management (CRM) is a model for managing and monitoring an organization’s interactions between all their customers. It uses technological tools to organize and synchronize the company’s sales, marketing, customer service, technical support, and the like. CRM systems make information highly accessibly to remote sales staff as they are implemented with mobile capabilities. Therefore, CRM systems have now been transferred to a cloud-based market. CRM systems help in confining user communities and social networks like Twitter, Facebook, Pinterest, Amazon, Google Plus, Instagram, Yelp, etc. Maximizing the effect of sales and increasing the productivity of sales is a incentive and motivation behind the adoption of CRM development, today.
Enterprise Resource Planning (ERP) systems are complex software packages that combine both internal and external management of information of an entire organization. This includes integration of finance and accounting, sales and service, manufacturing, customer relationship management; ERP systems manage all this data using an integrated software application. An Enterprise system enables you to monitor and manage all your applications using one system. This helps you in integrating and managing all business functions of a company and in bridging the connection with the outside world. ERP systems can be used across a vast variety of computer hardware and network configurations. It uses a database to store all the information, in the repository.